The COLLAB brand
COLLAB is the future of functional beverages
Born from an innovative and sustainable collaboration
COLLAB is the result of an untraditional collaboration between Iceland's oldest brewery, the publicly traded Ölgerðin, and the female start-up Feel Iceland, as a clear example of how Icelanders sustainably harness the powers and resources of nature.
Our Export Portfolio
Passion Fruit & Lime
Raspberry & Apricot
Lime & Elderflower
Our Innovative Formulation
- 5.9g of pure marine collagen protein
- Natural caffeine
- Sugar-free
- 18 different amino acids
- Vitamin B (18 different types, equivalent to 25% RDI)
- Zero carbohydrates
- 24 kcal / 330 ml
- Produced in Iceland, using green energy
The Success of COLLAB in Iceland
When COLLAB launched in 2019, the beverage took the Icelandic market by storm. Not only did the product gain over 25% market share of the functional drink category within just three years, the launch of this unique drink has also directly contributed to expanding the size of the overall category by over 50% in Iceland. 10 million cans were sold in Iceland in 2023 alone, which is equal to approximately 26 cans pr. citizen, and research shows that close to 25% of the population consumes COLLAB on a regular basis.